Because more and more people are searching for properties online, great photographs are increasingly becoming essential in the successful marketing a property for both sale and holiday rental.
Great photography of a property will catch the eye of property-hunters or holidaymakers instantly, whereas poorly lit, poor quality and wonky pictures are off-putting and will turn customers away.
Capturing quality photographs is perhaps the most important step in the marketing of your property. Far more powerful than screeds of descriptive text, good photographs give prospective purchasers and holidaymakers an unbeatable insight into the size, condition and presentation of your property, and will do more than anything else to encourage them to arrange a viewing or to book. Wherever your property is advertised, the photographs are the first impression a customer gets so you have to make sure it’s a good one. Remember- you never get a second chance to make a first impression!
Your photos have the potential to create a lasting first impression: whether they’re on a website, a printed property brochure or in the window of your agent. It’s important therefore that you have the best possible images. The same room can look completely different based simply on the type and quality of the shot taken.
As professional and specialist property photographers we use a number of techniques to ensure that the images that we create will present your property in the best way. For instance, we use professional grade equipment and can use wide angle lenses to take in a much larger view of a room than a normal camera lens.
So now you know how important professional images are, what can you do to ensure that the images are the best they can be?
With this in mind, it is vital that you make sure your property looks at its very best for the photo shoot. So here are a few tips to help you prepare your property and help us deliver a successful photo shoot and great photographs:
Stand outside your property and compare it to your neighbours’ properties. If you do this and it makes you feel slightly mortified, it’s likely that you’ve already failed to impress your potential customers.
On The Outside of the Property
- If you have a garden, make sure the lawns are trimmed and that the flowerbeds are neat and tidy.
- Remove vehicles from the driveways and try not to park directly in front of the house.
- Clean the swimming pool – make sure the water is crystal clear!
- Sweep patio and decking areas and perhaps consider using planters if you could do with adding a little colour.
- Setup sunbeds and open any umbrellas
- If necessary touch up the exterior paintwork, particularly the front door
The devil is in the details, and the successful marketing of your home could be hampered by simple little things that you’ve stopped paying attention to. Try to look at your property from the perspective of a customer, and think about the details that would impress or dismay you if you were in their position. Then take care of those details immediately.
- Replace broken light bulbs
- Repair cracks in the walls
- Touch up paint and repaint altogether where necessary (in a neutral colour)
- Hang up fresh towels in the bathroom
- Get a new shower curtain and bathmat (choose neutral shades)
- Replace cushion covers, bedspreads and curtains that are worn or have garish colours and patterns
Those gorgeous photographs of your daughter, husband, wife, nephew, best friend, cat and so forth that line the hallway and stairwell? Take them down. All of them. The ones in the bedroom too, and the living room, and everywhere else in the property. Don’t forget the cute finger painting your three year old made you for your birthday last year that’s still stuck on the fridge.
Customers don’t want to see the lovely life you’ve made for yourself in your beautiful home.
Get rid of it. If you’ve accumulated a lot of bits and pieces over the years (and you definitely have), now’s the time to either a) throw them out, b) give them to charity or c) find proper, neat places for them in a closet or cupboard.
You might even consider having a garage sale to purge your property of all that unnecessary ‘stuff’. Do whatever you need to so that your customers never have to lock eyes on it.
Pay specific attention to:
- Ornaments and knick-knacks
- Kitchen tools and appliances that currently live on the counters
- Potted plants
- Posters on your children’s bedroom walls
- All blinds and curtains should always be left open to allow as much natural light as possible into the room
- Fresh flowers always help and create a great impression
- Prepare the kitchen or dining room table with your best china together with a bowl of fruit and a bottle of wine
- Clear any unnecessary clutter from every room and in particular the kitchen table and work surfaces.
- Ensure that bathroom toiletries are hidden away, and do remember to put the toilet seat down!
- Beds should be made, (best bed linen if possible) and any top sheet or bed spread ironed (i.e. not creased)
- De-clutter rooms which may be excessively furnished to create a sense of space
- Remove any piles of newspapers and magazines
- Tidy open book shelves, display units and any home office/work spaces
- Remove pets and evidence of pets like bowls, toys and litter boxes
Clean! Clean as though your life depended on it. We’re not talking about a quick once-over. Serious attention to detail is necessary here.
- Dust the skirtings
- Clean the windows (inside and out) and then polish them for extra shine
- Dust light fixtures
- Vacuum like there’s no tomorrow
- Get rid of cobwebs
- Polish taps and mirrors
- Bleach tile grout
Let there be light
Lots of natural light usually tops the list of things people are looking for in a property. This is great news if you own a property on a barren cliff top with ceiling-to-floor glass facing the afternoon sun, but that’s not always on the cards, is it?
- Replace dim light bulbs with higher wattage (we recommend 60 watt pearl tungsten bulbs, especially for bedside lamps)
- In areas of your house that are particularly dark, install some extra light fixtures
- Repaint darker rooms with light-coloured and light-reflecting paint
- Prune any trees or vines that are casting shadows inside the house
‘Staging’ or ‘Dressing’ the Property
It can be beneficial to add little details here and there, such as fresh flowers or a bowl of fruit on a surface.
Other useful staging items can be used such as:
- A tray with cups, saucers, coffee pot and a fresh flower
- Table lamps
- Throws (is needed for the sofas)
- Ice bucket and a bottle of wine
- Candelabra for the dining room table
- Beach Towels
- Bathroom toiletries
- Sun hat
- Flip flops
Further tips of staging your property can be found here.
Follow our advice above and you will be assured of great photos that will really help with the successful marketing of your property!